With less than a week to play, the Chicago Cubs have done their best to live up to the “Loveable Losers” nickname. The team has one of the worst records in Major League Baseball and will now have gone 105 seasons without winning the World Series, the longest stretch in pro baseball. 

One thing the team has going for it is its home base heritage, Wrigley Field. Nicknamed the "Friendly Confines," it isn’t exactly clear who the field is friendly to, considering the team’s maddening lack of success over the years. 

The gorgeous Wrigley may have been recently approved to get a slight facelift, but its old-timer feel is a major draw for tourists, Cubs fans or not, when visiting Chicago. Next year, Wrigley turns 100 and the Cubs are planning to celebrate with a lot more than a Willard Scott mention on the Today Show.

To kick things off, the team held a contest for fans to come up with a logo to commemorate the event. The best four were voted on by fans during the season and a winner has finally been announced. The design by 28-year-old Detroit Tigers fan Brandon Ort of New Bremen, Ohio, beat out more than 1,200 other submissions, Crain’s Chicago Business reports. Ort got to step onto the hallowed field on Sunday when the team announced his win before beating the Atlanta Braves Saturday, 3-1, the team’s 65th victory of the season.

"Creating the design that will be a part of Cubs and Wrigley Field history is incredibly humbling and serves as a benchmark in my career," Ort said, according to Crain. Ort will now get to witness his logo being placed on tons of merchandise as well as around the stadium and on the team’s 2014 home uniforms. 

MLB, of course, is ready to start selling gear with the new logo immediately, noting on its website that “more than 30 different apparel styles will feature the Wrigley Field 100th logo, including hats, T-shirts, polo shirts and sweatshirts, as well as novelty items such as key chains, glassware, pins and pennants.” 

No matter how well the Cubs actually do next year, the win by Ort will no doubt boost his own design business back home.