In today’s ultra-competitive world of online marketing, you have to find new ways to distinguish your product and services or you’ll get drowned out by the cacophony of digital ‘voices’ that are louder and more attractive than your own.
One of the key aspects to remaining relevant as an online presence is to market your business with videos.
Visual imagery is a shortcut to providing information to consumers in a simple, imaginative way, and it can offer three distinct benefits that can attract visitors, and make them engage in a more meaningful way with your content.
1. Doesn’t Require a Long Attention Span
When you create videos on your website, you’re enabling visitors to obtain information in an easy-to-understand format that doesn’t require a lot of work on their part.
The digitized world has given rise to ever-shorter attention spans, so it’s vital that you deliver your message in bite-sized portions that are quickly understood and processed.
And studies have shown that consumers make nearly instant connections with visual material that is engaging, entertaining and educational.
The promise of a video is that it requires very little effort on the part of a user, which makes it far more likely that a visitor to your site would rather click on a video, than read through text, no matter how well that text is written.
2. Adds Personal Touch
While it’s still important to create strong written content for online marketing purposes, videos give you the opportunity to engage on a personal level with visitors.
You have so many options when it comes to the kind of video you create, but let’s say for example that you create a ‘welcome’ video that introduces your business.
By showing people your face and talking directly to them, you’re personalizing their experience in a way that mere words can’t match.
And as visitors feel as if you’re just like them, or they connect with the image you portray, they’re more likely to use your products and services, or make your site a frequent stop when they’re browsing.
3. Markets Your Business In a Variety of Circumstances
Another aspect that makes videos so powerful is that they can diversify the way your company is marketed to the public.
For example, you can create ‘how-to’ videos to show visitors how to do something in an easy, step-by-step way.
You can create ‘Meet the Team’ videos to show the diversity of personalities and expertise that your company offers.
You can make entertaining ‘Funny’ videos that showcase an aspect of your business in a humorous way.
For example, a pet hotel business has the opportunity to make videos that showcase pets in different settings, enjoying their accommodations.
And who doesn’t love videos of cute pets having a ball in a consequence-free environment?
These types of videos often go viral on social media sites, and create tons of free marketing opportunities for your business.
Videos offer you the versatility to market your business profile in different ways, so that visitors get a complete picture of what you’re all about.
Visualize the Future
The investment you make in visual content that is compelling, actionable and entertaining can help brand your business in a way that is unique and appealing to visitors. Visual content is much more attention grabbing and immediate than written content, and the proper use of videos can help drive interest in the other benefits your site offers to consumers.