Young people have tended to exercise their “democratic right” not to vote in US elections. This year, their voice matters more than any other. The US is in a bit of a mess. Nando’s is one of the many brands encouraging young people to exercise their democratic right to have a say in what happens to America.

As election day approached, the fast food chain launched an The unDemocratic Meal offer in its Washington D.C. Dupont Circle eatery in the middle of October. The premise was that customers were given whatever the kitchen staff decided to give them.

Signs in the restaurant’s windows and on its menu promised a “mystery meal” for $3 to “celebrate how great 2020 has been”, to entice adventurous young eaters.

The meals were anything but pleasant. unDemocratic examples were two chocolate brownies on a bed of rice, a chicken burger minus the chicken and carrot cake and cheesecake drizzled with spicy mayonnaise.

The customers were then handed red and blue napkins which read, Don’t let someone else decide for you. Vote November 3.

Nando’s has been supporting voter participation throughout the election cycle, beginning its work when it became public that US voter registration rates had plummeted by 38% this year. It began to hand out voter registration forms directly from the menu at every Nando’s in the US. In September and October, Nando’s handed out more than 200,000 voter registration applications and voter-resource flyers, in stores and in takeout bags, showing prospective voters how to quickly update their voter-registration status online.

Nando’s is also providing its thousands of US workers with paid time off to vote and educating them on how to register, vote early, and safely vote at home or in-person. It will also provide free transportation to the polls on Election Day for all workers who need it.

Sepanta Bagherpour, Nando’s chief brand officer, stated, “At Nando’s, we care deeply about voting because we originated in South Africa. We were there in 1994 when millions of South Africans had their voices heard for the first time. Voting is a right and should never be taken for granted.”

The work was done in-house.