photo of past future 5 links article

This week’s 5-Links highlight how the future has arrived. Case in point, the second stage of social media.

Five Links: The Future Is Now

We’re beginning to enter the second stage of social media. In all first stages of technology, incumbent methods and politics are repeated. The idea is that tailoring the new thing so that it fits the old is how you get a revolution started. So, a lot of work goes into making the new thing seem like the old thing.

Then a lot of work goes into the second generation. It sort of does and sort of doesn’t resemble the old thing. Sitting through waves of change, this week’s pieces point to material about the future in the presnet tense.

“To become popular and “cool,” brands have had to learn the very techniques we learned as resistant teens to deal with power: our sarcastic humor and our endlessly remixable memes. Corporate #weirdtwitter redeploys the memes we once used to signal our resistant identities to one other to make themselves seem like our sassy peers. In other words, Denny’s the corporation wants a seat at the table at the Denny’s where we used to go to meet and commune with other teens in all our midnight, underground, post-all-ages-show angst.”

  • Metrics vs Analytics
    Repeat after me. Metrics is to Analytics as Accounting is to Finance.
  • Mid-size Analyst Houses are creating value faster
    A quick look at analyst firms in the overall IT market. According to this story, smaller, humbler firms are unseating the large cranky incumbenets by providing value differently. The new players assume that free info is a part of the deal and have a more open approach.
  • Robot nanny to be sold in Japaneese stores in 2015
    The automation of everything continues to accelerate. The auto-nanny will sell for $2K.
  • The new recruitment model
    Felix Wetzel outlines an alternative recruiting model that consolidates communications across platforms and devices while building outward from the company’s inherent network.
    This is an interesting use of 20 year old marketing concepts in Recruiting.
  • Weird Corporate Twitter
    How is it that the once clumsy corporate social media team is now on point all the time?

Bonus Link

  • Never Say Die
    As we learn more about genetics and age, it looks like the ability to get really old is a genetic gift. Now what?


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