Whiskey packaging has traditionally gravitated towards the conservative. Colour codes, typefaces and illustrations have invariably tended towards the traditional. Our design team worked with Dublin Distillery for the launch of Beamers Irish Whiskey with disruptive design, moving away from category cues.

The shamrock is an iconic symbol of Irish heritage and culture. It appears on the flag of Erin Go Bragh, meaning “Ireland Forever”, was meticulously used in the design as a symbol of Irish identity.

The beautiful and stunning glass bottle stands tall with the bold red and white colors and with the right amount of muted gold on the cork. A stunner for any bar.

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