Your marketing team will always play a significant role in the success of your business, so you will want to put in the effort to keep them at their best. One of the most effective ways to inspire your team to stay on top of their game is to offer fun and creative incentives. Doing so will provide them with an extra boost of motivation that will allow them to get the job done right, and you will know that your business is moving in the right direction when you see the results. When you offer rewards to your marketing team, let them know what standards they must meet to qualify if you want to paint a clear picture. Rather than providing incentives each time that your team goes beyond the call of duty, do so intermittently to prevent them from taking the rewards for granted.

Post the Names of Your Top Performers

When companies want to encourage their staff to work hard and to strive for improvement, they often offer competitive wages and bonus programs, which is a good place from which to start. Offering fair wages, though, is only a small piece of the puzzle when it comes to encouraging positive performance. The majority of your marketing team will want recognition and appreciation more than anything else, and taking this knowledge into account when you craft your incentive program will help you succeed.
In addition to giving verbal praise, you can also place the names of your top performers on a bulletin board or company website. When you use this method, ensure that you list the factors that you use to make your decision. Each member of your team will want to earn a spot on the list and engage in a fun competition.

Offer Raffle Tickets

Giving incentives to every team member who goes the extra mile won’t always be practical, but you can still be fair without taking the incentives away. If you have a large project that requires you and your team to work extra hours, offer raffle tickets to the ones who volunteer to give you a hand. While you are trying to stay ahead, you can give one raffle ticket for each shift that someone picks up, and the outcome might surprise you. The prize that you offer in the raffle will depend on several factors, but you can ask your team to vote on different options when your objective is to appeal to as many people as possible. Since each extra shift will improve their odds of winning the prize, your team will feel compelled to work as much as they can.

Offer Paid Vacations to the Whole Team

Not only can you use incentives to promote fun competitions, but you can even use them to inspire your team to work together. Demanding projects can drain people and burn them out faster than you would think, and giving your team a chance to rest and recharge is critical if you want them to stay productive. If you are currently working on an important task, offer to send your team on a paid vacation if they can complete it ahead of schedule.
You will need to decide on the type of trip that will appeal to your staff without exceeding your budget, and many business leaders take their teams on cruises when they need to show their appreciation. Paid vacations are an excellent way to allow your team to bond with each other, and they will be ready to face any challenge that comes their way once they return.

Offer Extra Time Off

Team members who are passionate about their careers will often work long hours so that they can leave a lasting impression, but you should avoid overworking them when you can. If a team member has been working hard without taking much time to unwind, consider providing that person with extra time off during the week. Having an unplanned day off will give your team the opportunity to get caught up on their personal responsibilities. They will then be able to focus all of their attention on work projects when they return, serving to enhance their productivity.

Offer Gift Cards

Gift cards are another great way to encourage your team to work hard when they are at the office. You can give gift cards to team members who demonstrate a healthy work ethic and positive attitude, which will reinforce desirable behavior. If you would like to offer this incentive to more than one person at a time, consider buying several gift cards of different amounts and placing them in a basket. Your team members can then take turns grabbing random gift cards and seeing how much they have won. When you want to get the best possible results, use a survey to uncover the stores at which your team is the most likely to shop.

Final Thoughts

When the success or failure of your company depends on the dedication and loyalty of your team, you can’t afford to take unneeded risks. Striving to keep your team at their best at all times will allow you to stay ahead of the competition and to maintain your profitability over the long run. Creating fun contests will prevent your team from getting overworked, but it will also give them a chance to bond. Hosting events that inspire your team to work together will help them build leadership and analytical skills, which will assist them with any project they face.
If you don’t want people to get bored with your prizes, change the incentives that you offer on occasion. No matter how much money you spend on the rewards, remember that showing your appreciation and gratitude is more important than anything else. Your team will want to work hard and go the extra mile when they know that you value their contributions. When you have the right incentive program in place, your team will not let you down, and your bottom line will improve along the way. If you are interested in getting the most from your incentive program, track your results to see what rewards give you the best outcome.