sitepoint.com sitepoint.com

Beginners Guide to DHTML

As a self-proclaimed webmaster, I try my best to keep up with the latest in web technology. My current endeavor is DHTML, or Dynamic HTML. After hearing a lot about this technology and how it will eventually revolutionize the internet, I thought I had to get off the couch and start learning about it, before I lose the right to call myself a "webmaster". If you’re just as clueless as I am when it comes to DHTML, this tutorial is...

sitepoint.com sitepoint.com

Overcoming The Front Page Hurdle

A web site’s front page must captivate its audience and cause them to read further. It must first grab a reader’s attention and then lead them to a specific outcome. However, when the mechanics of that very first page are ignored, it often causes visitors to click out of a site from as soon as they arrive. Although some web sites get a large number of hits, many never seem to produce the anticipated level of response. This...

sitepoint.com sitepoint.com

Converting Click-Thrus to Customers

Over the course of the past two or three weeks, I’ve received email from several people who had an unusual problem. They were getting loads of traffic to their site. I’ll bet you’re thinking, "Gee, now there’s a problem I’d like to have". The dilemma wasn’t the abundance of traffic, it was the lack of sales this traffic "should" have produced. A zillion hits can send you to the chiropractor with back...

sitepoint.com sitepoint.com

Gain Your Customers' Trust

You have read a lot of articles about increasing the number of visitors to your site. But if you want to sell from your site, getting visitors is the easy part. The hard part is gaining your visitors’ trust so that they will buy from you. Your visitors are still spooked by the Internet. They are not sure whether their credit card is safe. They don’t know whether you sell a quality product. They wonder whether you will...

sitepoint.com sitepoint.com

Where's Your Online Community?

"Build a community and you’re building a business." That’s the new and proven business model in cyberspace. Hotmail.com, Geocities.com, ICQ.com. The list goes on and on. These companies (and thousands like them) have built thriving online businesses based on that model. It’s quite simple really. If enough "netizens" gather at your site, finding a way to create revenue is easy! You can sell them...

sitepoint.com sitepoint.com

HTML Coding Q&A

Q. Which versions of IE and Netscape can read Java & JavaScript? — Agnes A. Netscape 2+ supports JavaScript, and Internet Explorer version 3+ supports JScript. According to StatMarket.com over 90% of Internet surfers have JavaScript/JScript enabled. Q. I would like to be able to offer a subscription, to say, the top 10 marketing newsletters. The idea is that visitors would click on the bullet button thereby selecting the...

sitepoint.com sitepoint.com

10 Deadly Web Site Sins

Have you ever stumbled upon a page that made you think, "Wow! This would be a really great site if only they hadn’t done BLANK". Or, "If I see one more page with those BLANKITY BLANKS, I’m going to scream!". Today we’re going to fill in the blanks. You can spend every waking moment promoting your site, but if it’s not a well designed site to begin with, you’re fighting a losing battle. Good sites help to...

sitepoint.com sitepoint.com

Turn Your Autoresponder into a Lead Generator

By now, most of us know what autoresponders are. What they basically do is reply to an email/request for information with a pre-written response. For example, many websites have setup an autoresponder that when queried (usually by receiving a blank email message from someone wanting information), sends back a prewritten response listing product prices. The method I’m going to show you, takes autoresponders to the next level. The...

sitepoint.com sitepoint.com

Site Design

Q. I’m building a site for my realtor nephew. It looks great, but he can’t see it (or any of my other web designs) while using AOL. He types in the URL but the AOL browser apparently re-directs him to a totally different URL that is not connected in any way. I hear that there are problems with web surfing on AOL. As a builder, is there anything different or extra I should put in my HTML to make it AOL accessible? —...

sitepoint.com sitepoint.com

Usability Engineering 101

Despite all the hype about the latest innovations on the World Wide Web, at the end of the day we must not forget that the human is the central character, and that it is the user whom web sites aim to please. It is only fitting, therefore, that it is the requirements of the user that we should try to fulfill, and all others should take second place. Unfortunately, this is a much easier task to write about than to actually put into...

sitepoint.com sitepoint.com

Building a Community with Discussion Forums

So you’ve tried every tool out there to promote your site and achieved decent results. You’re probably thinking, "Now what?" I have one word for you — "Community." Yes, creating a community on your site is the next big step to making your site successful; but, before I tell you how to go about this, let me tell you that building a community is not going to be an easy task. It requires time and...