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How to Compete against “I Can Do It Myself”

Last week, I talked about how the do-it-yourself nature of web design and marketing is making what we do for a living into a commodity. According to the folks at Imagine Business Development: Commoditization, in its essence, is the reduction of what can go wrong when a solution is applied without your expertise. If the answer to, “what can go wrong?” is “nothing” then you are selling a commodity. The onward march of technology...

johnemcintyre

Not a gut course

In about half an hour I will walk into a classroom at Loyola and tell a group of students what they are in for in CM 361 Copy Editing. For those of you who have tuned in since last year's opening harangue, I repeat it here.  This is not a gut course. Writing is difficult. It does not come to us as naturally as speech, and we have to spend years learning it. Editing is even harder. We can write intuitively, by ear, but we have to edit...