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Hey Boss — My Strategy is Telling you “NO!”

Here is how it goes down. You turn the corner and the big boss (who never uses the product or speaks with customers) says “I have a great new idea for a feature.” Or worse, that pesky sales engineer tracks you down and says “Dude, did you see my email? If we just add that new capability we could penetrate the healthcare vertical.” Your stomach churns, you nod calmly, and say “That sounds good, let me take a look and get back...