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Ikea figures out a way to build an Instagram ‘website’

Who would have thought Instagram could be the new playground for marketing innovation rather than a haven for shameless selfie self-promotion? But innovate is exactly what Russian ad agency Instinct did to promote Swedish furniture giant Ikea’s new collection, by launching a fully functional, interlinked website on Instagram. The Instagram account ikea_ps_2014 functions just like a regular website. It has 12 image tabs displaying...