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Brands use #FirstDayofSchool on Twitter to celebrate the dreaded day

It’s not only the first day of school for students, but apparently for brands too. Companies wasted no time attaching themselves to #firstdayofschool, an unofficial hashtag for the dreaded holiday where grumpy students ranging from elementary school to university head back to homework hell. The hashtag has been used in moderation for the past few weeks with it growing in popularity today. Topsy, a social analytics firm,...

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EY, Hortonworks Form Strategic Business Relationship to Help Turn Big Data Challenges into Big Business Opportunities

Ernst & Young LLP announced a strategic business relationship with Hortonworks Inc. to provide new data management offerings that leverage and extend Hortonworks Data Platform (HDP™) together with EY’s data and information management services. The alliance comes at a critical juncture as today’s data-driven organizations are looking to leverage newly available data (structured and unstructured) to gain better insights and...