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Cure Your Data’s ‘Gollum Syndrome’

The world has seen an explosion of data collection. Our locations, behaviors, interests, patterns and interactions are becoming "datafied." In the past, data was very expensive to collect, but today, the ability to do so easily and at reduced cost, makes it meaningful. We have moved from a world of causality to an exploration of correlations. For example, Walmart uses data to forecast buying trends. When there was a...