performinsider.com performinsider.com

Get Back into Email Marketing

A few years ago, many email marketers left the commerce to explore social media avenues. Some made money, but most did not. Lately, we have been seeing a trend in old clients coming back to start email marketing again. Unfortunately, most of them are running into major issues because email marketing has once again changed. So how does one get back into email marketing? Snowshoe email marketing (using random single IP’s with arbitrary...

performinsider.com performinsider.com

Twitter Launches Brand Hub to Target Marketers

Understanding what customers and potential customers are saying about a brand is essential when it comes to digital marketing.  In an effort to make this easier and more effective, Twitter has launched a new tool that is called, “Brand Hub.” This tool will allow marketers to get a real-time picture of what people are saying about their brand.  With this information it will be easier to take action and respond to what is...