blogs.wsj.com blogs.wsj.com

A New Index Tracks Our National Mood One Tweet at a Time

On Twitter, most people ignore the adage, “If you can’t say anything nice, don’t say anything at all”—and there’s data to show it. The new Wall Street Journal/IHS Markit U.S. Social Sentiment Index, created with Janys Analytics, measures mood swings on Twitter by tracking whether users are making positive or negative comments on a wide range of issues. One measure of the generally sour Twitter mood: Over the past year,...

mediabistro.com mediabistro.com

Accenture Acquires The Monkeys, Maud

Global consultancy Accenture Interactive has acquired Sydney-based creative agency The Monkeys and design agency Maud, Campaign reports. The Monkeys CEO Mark Green, CCOs Justin Drape and Scott Nowell will continue in their current roles, as will Maud CCO David Park, while also taking on additional responsibilities in leadership roles for Accenture Interactive in the region. “The combination of Accenture Interactive, The Monkeys...