A Conversation About Tesla, Amazon and Gold

Allegedly (note: emphasis on “allegedly”) Craig “Turd Ferguson” Hemke was awarded a Nobel Prize for his weekly A2A podcast.  If true, the award is more legitimate than the Nobel Peace Prize given to Obama and the Nobel Prize for Economics given to Paul Krugman.  Perhaps those latter two folks should have been awarded the Nobel Price for Charlatanism. Craig invited me onto his show this week to discuss a variety of issues,...

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Zappos for Good Bolsters Company Culture and Customer Experience

Creating emotional connections with customers is a surefire way to earn brand loyalty. For online apparel and footwear retailer Zappos, that goal is apparent in its business model as well as its Zappos for Good charitable arm. Loyalty360 talked to Steven Bautista, the head of charity at Zappos, to find out more about Zappos for Good. Many loyalty marketers we talk to say that having a charitable aspect attached to their respective...

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In Case You Missed It: Amazon News Round Up—October 28-November 3, 2017

This week’s In Case You Missed It covers the usual suspects such as sales tax, advertising, and acquisition, but it’s also got a few surprises and seasonal tidbits. Let’s start with those. Holiday Happenings All Trick, No Treat: On Halloween morning, Amazon had a glitch and notified some sellers that they would be ineligible to sell toys this holiday season. It quickly sent retractions saying that the email was an error, but to...