loyalty360.org loyalty360.org

The Emotional Journey Drives Customer Love and Brand Loyalty

“We need to shift our focus from short-term gains to long-term profitability and growth.” That was part of the message from Jason Burnham, Principal, Communications & Design, Innovation Lead, Strativity on Monday during his session titled, “Designing Purposeful Brand Experiences,” at the first-ever Customer Expo. “We’re an interconnected world collaborating, learning, and evolving together,” Burnham told attendees....

brandingforum.org brandingforum.org

GSK Launches Vaccinate For Life Survey Across Five Countries

GSK launches Vaccinate for Life campaign to improve awareness of the importance of vaccination throughout life and encourage better discussions between adults and healthcare professionals on vaccination Despite the World Health Organization (WHO) citing immunisation as one of the most powerful and cost-effective interventions in public health, a new survey conducted by Ipsos MORI and sponsored by GSK Vaccines in Brazil, Germany, India,...

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How to structure employee compensation

Pay structures define employee compensation for different jobs or groups of jobs. They involve setting salary ranges and pay grades based on market data and job roles. Here’s our guide on why and how to set up a pay structure: Why you need structured employee compensation Pay structures (also know as salary structures or compensation structures) help companies offer equitable, competitive salaries and map out employees’ path to...