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Tired of tone-deaf ads that are missing the mark? Empathy is the answer.

Tone-deaf. Out of touch. Oblivious. These are just a few of the ways we describe the cringe-worthy things that spill out of brands and agencies when they grossly miss their mark. Moments like when — Kendall Jenner walked through a protest with her peacemaking Pepsi.Dove lotion turned a black woman into a white woman.Zuckerberg used Facebook Spaces VR to virtually tour hurricane-ravaged Puerto Rico. These examples, and many more like...