projectlifemastery.com projectlifemastery.com

THE RELATIONSHIP WITH YOURSELF | Stefan James Motivation

The relationship with yourself is the most important relationship that you will ever have. Having a healthy relationship with yourself means that you have a stable self-concept. You are comfortable in your own skin, to the point where you don't need attachment from others in order to feel whole. Studies show that individuals who do take care of themselves and who show self-interest without selfishness are happier. When you feel good...

relate.zendesk.com relate.zendesk.com

What women leaders bring to contact centers

Sarah Stealey Reed remembers a pivotal moment in her career as a contact center leader. She was an ambitious woman in an industry mostly dominated by men, and had always been advised to “act like a man.” At the time, that meant: “You cannot be soft. You cannot be emotional. And you cannot be friends with staff,” she said, “all of which fundamentally went against everything I was. We had high revenue, but I was also burning...

demandbase.com demandbase.com

Account-Based Analytics: How Multi-Touch Attribution Misses the Mark

I’m as big a fan of marketing metrics as just about anyone. Plunk me in front of a spreadsheet, and I’ll tinker away happily for hours on end. That said, I’m also aware that misguided metrics can drive misguided behaviors. Tell a marketer she’s being judged—or worse, paid—by the number of booth visits during a trade show and watch that metric skyrocket, even while quality diminishes and conversion rates plummet. The good...