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How to Tap Into Affiliate Marketing for 2019

PACEDm.com The global affiliate industry has seen a great change over the last 20 years and, compared to the early adopters, today’s marketers must be fully armed before entering the affiliate marketing battlefield.. Exploring the New Affiliate Marketing Landscape Anticipating your question, here’s what the affiliate marketing arena looks like in 2019. First and foremost, we are to discuss the notion of ‘influence.’ Coated with...

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How to build a budget PR tool stack and workflow

Tools to drive performance, deliver efficiencies, and demonstrate value needn’t break the bank. Here’s a guide to investing in PR tools and a series of recommendations.  I was challenged recently to build a budget tool stack for a freelancer, micro agency or small communication team. The assertion was that the cost of tools was beyond the reach of all but the largest agencies and in-house teams.  It simply isn’t the case. The...