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What strengths are essential for today's most highly effective leaders?

Lead Change is a leadership media destination with a unique editorial focus on driving change within organizations, teams, and individuals. Lead Change, a division of Weaving Influence, publishes twice monthly with SmartBrief. Today's post is by Robert J. Anderson and William A. Adams More than 40 years ago, James MacGregor Burns wrote something quite provocative. According to Burns, “Leadership is one of the most observed and least...

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5 Common Stumbling Blocks to a Successful Marketing Analytics Implementation

Every organization wants to be data-driven. Data provides the insights necessary to drive efficiencies for your business, across your consumer touchpoints. Within the digital ecosystem, starting with the media they are exposed to, to the website they engage with – data at every point along the consumer pathway is critical to gather in a standardized, well-governed, and easy-to-understand way. Most organizations already know this, so...