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Purpose Driven Marketing is Here… for Good

Consumers are becoming more attuned than ever to the authenticity of the brands they prefer. Research completed since the pandemic took hold in early 2020 supports that consumers increasingly seek to align with brands that share or reflect their personal values. Purpose Driven Marketing is one way for brands to reinforce their brand message and, in our view, is a path to creating the “emotional loyalty” that is the talk of...

mc ai

Improve Glaucoma Assessment with Brain-Computer Interface and Machine Learning

Humans are good at picking up sensory cues that cause a drastic change or pain. But what about gradual changes, like deteriorating eyesight, when the changes are so slight and so slow that people would not be able to notice it. The basis for healthcare in many countries is for patients to look for medical care when they are symptomatic. With this approach, individuals would need to know what their symptoms are. But what about...