How Mahindra's gameplan to become a global SUV player with Ssangyong backfired

It was an ambitious purchase for Mahindra & Mahindra when it acquired South Korean automaker SsangYong Motor Company for Rs 2,100 crore a decade ago.Anand Mahindra and his lieutenant Pawan Goenka broke the news and explained how the acquisition would propel the country’s largest manufacturer of SUVs to the next level. However, 10 years later, the dream soured as SsangYong went into court receivership on a growing mountain of...

How Mahindra's gameplan to become a global SUV player backfired

It was an ambitious purchase for Mahindra & Mahindra when it acquired South Korean automaker SsangYong Motor Company for Rs 2,100 crore a decade ago.Anand Mahindra and his lieutenant Pawan Goenka broke the news and explained how the acquisition would propel the country’s largest manufacturer of SUVs to the next level. However, 10 years later, the dream soured as SsangYong went into court receivership on a growing mountain of...