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    Authors ::

    Alexandra Siegel

    26 posts •


    6 Principles of Inclusive Marketing: Introducing our New Equality Trailhead Module
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    blogs.salesforce.com blogs.salesforce.com 2019-02-06 16:00

    6 Principles of Inclusive Marketing: Introducing our New Equality Trailhead Module

    Today we are proud to announce our new Equality Trailhead module, Inclusive Marketing Principles. At Salesforce, we are committed to driving Equality in our workplaces and communities and leading with our values in...

    Alexandra Siegel
    A Alexandra Siegel
    1 min read
    6 Principles of Inclusive Marketing: Introducing our New Equality Trailhead Module
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    blogs.salesforce.com blogs.salesforce.com 2019-02-06 16:00

    6 Principles of Inclusive Marketing: Introducing our New Equality Trailhead Module

    Today we are proud to announce our new Equality Trailhead module, Inclusive Marketing Principles. At Salesforce, we are committed to driving Equality in our workplaces and communities and leading with our values in...

    Alexandra Siegel
    A Alexandra Siegel
    1 min read
    Watch Live: Representation Matters, Salesforce's Racial Equality Summit
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    blogs.salesforce.com blogs.salesforce.com 2018-11-05 23:00

    Watch Live: Representation Matters, Salesforce's Racial Equality Summit

    Salesforce is hosting our first-ever Racial Equality summit, Representation Matters, today, Monday, November 5th. As the saying goes “you can't be what you can't see.” We know that in our tech industry Black,...

    Alexandra Siegel
    A Alexandra Siegel
    3 min read
    Watch Live: Representation Matters, Salesforce's Racial Equality Summit
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    blogs.salesforce.com blogs.salesforce.com 2018-11-05 15:00

    Watch Live: Representation Matters, Salesforce's Racial Equality Summit

    Salesforce is hosting our first-ever Racial Equality summit, Representation Matters, today, Monday, November 5th. As the saying goes “you can't be what you can't see.” We know that in our tech industry Black,...

    Alexandra Siegel
    A Alexandra Siegel
    3 min read
    PepUp Tech at Dreamforce: Changing the Face of an Industry
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    blogs.salesforce.com blogs.salesforce.com 2018-09-07 15:00

    PepUp Tech at Dreamforce: Changing the Face of an Industry

    At Salesforce we celebrate Trailblazers: the drivers, never the passengers, the forever curious, the risk takers who are blazing trails for others to follow. PepUp Tech is an organization built by and for Trailblazers...

    Alexandra Siegel
    A Alexandra Siegel
    1 min read
    Celebrate Diversity and Give Back at Dreamforce: Ohana Group Equality Events
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    blogs.salesforce.com blogs.salesforce.com 2018-08-31 19:00

    Celebrate Diversity and Give Back at Dreamforce: Ohana Group Equality Events

    At Salesforce, Equality is a core value. We believe that businesses can be powerful platforms for social change and that our higher purpose is to drive Equality for all. This Dreamforce, you will see Equality come to...

    Alexandra Siegel
    A Alexandra Siegel
    3 min read
    Attend the 2018 Dreamforce Equality Summit!
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    blogs.salesforce.com blogs.salesforce.com 2018-08-29 21:00

    Attend the 2018 Dreamforce Equality Summit!

    At Salesforce, we believe that businesses — and the people who run them — are powerful platforms for social change. We all have a role in creating a more equal world and future — whether we stand up for human...

    Alexandra Siegel
    A Alexandra Siegel
    1 min read
    Women’s History Month: 10 Trailblazers in STEM
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    blogs.salesforce.com blogs.salesforce.com 2018-03-08 16:00

    Women’s History Month: 10 Trailblazers in STEM

    During March we celebrate International Women’s Day and Women’s History Month to honor the vast contributions, cultures, and achievements of women everywhere. At Salesforce, we seek to acknowledge and elevate...

    Alexandra Siegel
    A Alexandra Siegel
    3 min read
    Black History Month: Honoring Voices of the Civil Rights Movement
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    blogs.salesforce.com blogs.salesforce.com 2018-02-15 16:00

    Black History Month: Honoring Voices of the Civil Rights Movement

    During Black History Month it is important to take the time to celebrate the vibrant cultures and momentous accomplishments of the Black community — as well as recognize and learn from the injustices and adversities...

    Alexandra Siegel
    A Alexandra Siegel
    5 min read
    7 Highlights from the Dreamforce 2017 Equality Summit
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    blogs.salesforce.com blogs.salesforce.com 2017-11-23 01:00

    7 Highlights from the Dreamforce 2017 Equality Summit

    At Salesforce, we believe our higher purpose is to create a more equal world for all. As our CEO and Chairman Marc Benioff said during the keynote this year, there is something that each and every one of us can do to...

    Alexandra Siegel
    A Alexandra Siegel
    5 min read
    Celebrate Diversity and Give Back at Dreamforce: Ohana Group Equality Events
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    blogs.salesforce.com blogs.salesforce.com 2017-10-19 14:00

    Celebrate Diversity and Give Back at Dreamforce: Ohana Group Equality Events

    At Salesforce, Equality is a core value. This Dreamforce, you will see Equality come to life in many ways, including with our 2017 Equality Summit sponsored by Deloitte Digital. But that’s not the only way you can get...

    Alexandra Siegel
    A Alexandra Siegel
    3 min read
    Announcing the Dreamforce Equality Summit 2017
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    blogs.salesforce.com blogs.salesforce.com 2017-10-09 14:00

    Announcing the Dreamforce Equality Summit 2017

    We are excited to announce the lineup for the Dreamforce 2017 Equality Summit, sponsored by Deloitte Digital. At Salesforce, we believe our higher purpose is to drive Equality for all. As part of this, we believe that...

    Alexandra Siegel
    A Alexandra Siegel
    1 min read
    New Research: How Leading with Equality and Values Impacts Your Business
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    blogs.salesforce.com blogs.salesforce.com 2017-07-13 12:00

    New Research: How Leading with Equality and Values Impacts Your Business

    Increasingly, customers and employees expect companies — and their leaders — to stand for more than just the bottom line. More and more social advocacy, a commitment to equality, and giving back are defining...

    Alexandra Siegel
    A Alexandra Siegel
    2 min read
    6 New Year's Resolutions for Your Sales Team
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    blogs.salesforce.com blogs.salesforce.com 2017-01-09 17:00

    6 New Year's Resolutions for Your Sales Team

    As the new year approaches, we may laugh about the “new year, new me” mantra of our personal lives, but as customer expectations evolve at the speed of technology, it’s important to create business resolutions...

    Alexandra Siegel
    A Alexandra Siegel
    3 min read
    4 Tips for Navigating Your Business in the Culture of Immediacy
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    blogs.salesforce.com blogs.salesforce.com 2016-12-29 19:00

    4 Tips for Navigating Your Business in the Culture of Immediacy

    In today’s market, the concept of waiting is dead. We get frustrated when our online orders take longer than a few days, let alone weeks; we abandon TV shows that take longer than a few minutes to buffer; and we curse...

    Alexandra Siegel
    A Alexandra Siegel
    3 min read
    5 Experiences Your Connected Customers Want for the Holidays
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    blogs.salesforce.com blogs.salesforce.com 2016-12-27 14:00

    5 Experiences Your Connected Customers Want for the Holidays

    As you’re checking off your list of holiday presents this week don’t forget someone important — your customer. Technology-enabled customers have high expectations. They are accustomed to seamless experiences...

    Alexandra Siegel
    A Alexandra Siegel
    2 min read
    New State of Sales Research Reveals Big Changes in Strategy and Priorities
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    blogs.salesforce.com blogs.salesforce.com 2016-11-14 15:30

    New State of Sales Research Reveals Big Changes in Strategy and Priorities

    The “Second Annual State of Sales” report has arrived — and it’s packed with stats and insights to help boost your team’s performance. Salesforce Research surveyed over 3,100 global sales professionals to...

    Alexandra Siegel
    A Alexandra Siegel
    2 min read
    7 Inspiring Dreamforce 2016 Equality Highlights
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    blogs.salesforce.com blogs.salesforce.com 2016-10-28 19:00

    7 Inspiring Dreamforce 2016 Equality Highlights

    As Marc Benioff stated boldly in his keynote this year — “we are entering the Age of Equality.” Our mission, as our new Chief Equality Officer stated, is to drive towards this age with four main pillars — equal...

    Alexandra Siegel
    A Alexandra Siegel
    7 min read
    BOLDforce at Dreamforce: Equality, Diversity, and Giving Back with STEM
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    blogs.salesforce.com blogs.salesforce.com 2016-09-17 16:00

    BOLDforce at Dreamforce: Equality, Diversity, and Giving Back with STEM

    This year at Dreamforce, equality is a prevalent theme. At Salesforce, employee resource groups are an important piece of promoting equality and celebrating diversity within our company. BOLDforce stands for the Black...

    Alexandra Siegel
    A Alexandra Siegel
    1 min read
    7 Ways Dreamforce is Focusing on Diversity and Equality
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    blogs.salesforce.com blogs.salesforce.com 2016-09-12 15:30

    7 Ways Dreamforce is Focusing on Diversity and Equality

    Equality is the bedrock of progress, change, and innovation — three themes at the heart of Dreamforce. Salesforce strives to further equality and diversity, not just within the company, but also in the world beyond....

    Alexandra Siegel
    A Alexandra Siegel
    3 min read
    6 Lessons from a Nonprofit CIO That Apply to Every Business
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    blogs.salesforce.com blogs.salesforce.com 2016-06-02 19:00

    6 Lessons from a Nonprofit CIO That Apply to Every Business

    Founded by renowned conservationist John Muir in 1892, Sierra Club is the nation's largest and most influential grassroots environmental organization. We recently sat down with Chris Thomas, Chief Innovation Officer...

    Alexandra Siegel
    A Alexandra Siegel
    4 min read
    5 Steps for Finding Superstar Talent as a Small Business
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    blogs.salesforce.com blogs.salesforce.com 2016-05-02 14:00

    5 Steps for Finding Superstar Talent as a Small Business

    When a position opens up, small business leaders begin the hunt for a candidate who’s not only qualified — but also savvy, innovative, and knowledgeable across many different areas. Since these small yet resourceful...

    Alexandra Siegel
    A Alexandra Siegel
    3 min read
    How Top IT Teams are Moving to Mobile
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    blogs.salesforce.com blogs.salesforce.com 2016-04-19 14:00

    How Top IT Teams are Moving to Mobile

    We are living and working in a mobile-driven era. Nearly two-thirds of Americans overall and 85% of young adults are now smartphone owners, according to Pew Research Center. This is changing the way people shop, read,...

    Alexandra Siegel
    A Alexandra Siegel
    2 min read
    5 Trends Shaking Up the IT Industry
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    blogs.salesforce.com blogs.salesforce.com 2016-03-23 13:30

    5 Trends Shaking Up the IT Industry

    The role of IT is changing with the onset of the customer-driven age and the now digital, connected world. IT leaders, once focused purely on technology operations, are now at the helm of business innovation. “Today,...

    Alexandra Siegel
    A Alexandra Siegel
    2 min read
    4 Important Stats about Millennials and Mobile Banking
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    blogs.salesforce.com blogs.salesforce.com 2016-03-17 16:00

    4 Important Stats about Millennials and Mobile Banking

    “Millennials” are more than a buzzword or age group, they are the future — defining new customer expectations and pushing companies to innovate faster than ever before. Born in the age of instant communication,...

    Alexandra Siegel
    A Alexandra Siegel
    2 min read
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