Amanda Gagnon

Anyone who has ever started a business knows that sometimes your enthusiasm outpaces your experience and planning. A few years ago, I started a soap &scrubs Etsy shop. When I started it, all I knew was that oatmeal,...

( Valuable lessons for the rest of us.) I helped my mom rent an apartment for her move to Pennsylvania (hooray!) just before Christmas. We talked to a real estate agent about buying first, but decided to rent for now....

"And if you don't know, now you know..." Earlier this year, the 2014 marketing "predictions" and "resolutions" rolled out (including this 6-times-fabulous list). It's March now. The dust...

I noticed a handyman truck the other day with "Rent-a-Husband" on the side. I thought it was a cute name for such a business. I saw a similar one later that day called "Husband For Hire." This...

Electronica Life's Christian Alva faced a problem many online businesses encounter: lots of work for little growth. He was frustrated that after 18 months of hard work and dedication, all he had to show for it was...

If you haven't already heard, Gmail will now start displaying images within emails by default, instead of blocking them by default as in the past. This means more accurate reports of email opens from Gmail...

Shoppers crowded outside automatic doors, their puffs of cold breath in the frosty air, as always. But that might have been the only thing that remained the same for this year's Thanksgiving weekend shopping. Several...

Using news stories to guide email content demands a very important balance between sending relevant, interesting messages and capitalizing on an unfortunate situation. The simple rule of thumb: If the news isn't...

Mr. Email Marketer is hard at work at his desk, firing off emails. He’s doing a great job – he’s got link tracking set up and alt text in place – and he’s feeling kind of sassy. He’s been pleased by a...

Gmail recently reorganized inboxes into several tabbed spaces. Like Outlook’s Clean Sweep or Gmail’s already-existing Priority Inbox, it’s one more way to divide incoming emails into categories. One of those tabs...

In the next 7 days, all email campaigns need to take this step. Yahoo accounts are closing – specifically, those that haven’t been logged into in 12 months will close. Shortly thereafter, they will be released for...