startups

How our SaaS startup improved net revenue retention by more than 30 points in two quarters

Tim Kopp Contributor Tim Kopp is the chairman and CEO of Terminus, an ABM platform that powers high-performing go-to-market teams. There’s certainly no shortage of SaaS performance metrics leaders focus on. While all SaaS companies do, and must, home in on acquisition metrics, there’s also massive revenue potential within your current customer base. I think NRR (net revenue retention) is without question the most...

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Amid pandemic, Middle East adtech startups play essential role in business growth

Denis Lagutenko Contributor Denis Lagutenko is the founder of digital marketing agency AdsProfit. He is an affiliate marketing expert and a member of Forbes Councils. The pandemic’s impact on the business world encouraged adtech startups and digital marketing agencies to collaborate more, helping brands survive the pandemic by bringing businesses closer to consumers. Although overall spending on advertising slowed in 2020,...