bobstankeblog

The 5 Best Email Marketing Services for Your Small Business

Choosing the right service for your email marketing can have a significant impact on whether your campaign is successful or not. Email marketing has become one of the most cost-effective tools that a business can include in their overall marketing strategy. The success or failure of an email marketing campaign depends a lot on the software that you choose because it is responsible for making sure that your emails are delivered...

bobstankeblog

Important Things You Need to Know to Run a Successful Email Marketing Campaign

Did you know that there are around 269 billion emails sent out every day? That's a lot of competition for you to try and gain your audience's attention. That's why it's critical for you to learn how to run an email marketing campaign the right way, so you can reach your audience and keep their interest. Here are some of the most important things that you need to know to run a successful email marketing campaign.Know Your GoalsAll good...

bobstankeblog

How to Get More Email Subscribers with Social Media

It can be a daunting task to grow your list of email subscribers; however, if your business is active on social media, you have a tremendous tool at your disposal. Social media can get you in front of a broader audience, which will allow you to gain more subscribers. Here are several easy ways to get more email subscribers with social media.Use a Simple Sign-Up FormNo matter what size business you have, you need to make signing up for...

bobstankeblog

5 Mistakes to Avoid in Your Email Marketing Campaign

These days, most businesses have an email marketing strategy. However, with more than 294 billion emails sent every day, it is crucial for your business to stand out from the crowd. The last thing you want to do is spend your time and effort on creating an email campaign only to have your emails go unread. Here are five mistakes to avoid making with your email marketing campaign.Sending Your Emails from a donotreply@yourdomain.com...

bobstankeblog

The Six Sigma DMAIC Framework for Marketing

The Importance of Following a FrameworkFrameworks help us organize our thinking. In Six Sigma for Marketing, a framework guides us from one step in a marketing project to the next as we apply the skills necessary to improve performance. A framework also ensures that an orderly and logical flow is followed from beginning of the project to the end. The framework that is followed by the Lean Six Sigma profession, and in Lean Six Sigma for...

bobstankeblog

Guide of the Best Notion Resources

I use a number of tools to keep my marketing position and coaching business organized. Notion, specifically, is a tool I use EVERYDAY. Over the past year, the Notion community has absolutely blown up with great resources. Below, I am trying to compile some of my favorites. I will be adding to this list as I go, so visit again soon!WebsitesNotionThe Notion BarYouTube ChannelsNotionMarie PoulinDanny HatcherNotion Nerds PodcastAugust...

bobstankeblog

Introducing “Scrum for One”: A content series for solopreneurs and small businesses on how to build a framework to deliver customers more value faster

I research, study, and write a lot about how marketing teams can use methodologies and frameworks like Agile, Scrum, Kanban, and Lean Six Sigma to become more effective and efficient in their operations in order to help their companies deliver more value faster.If you have heard of these methodologies and frameworks before, it was probably in the context of larger teams, larger projects, and larger products. I have great appreciation...