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Digital Marketing 101: 4 Ways to Build Credibility & Authority With Blogs

Many business owners have already been advised time and time again to write blogs for their website. Yes, that can sound like a very time consuming and tedious task. Many even worry that their time and effort would be wasted if hardly anyone actually ends up reading the blogs or wonder how this activity translates into business sales. Writing blogs provides a seamless way to inject valuable and relevant keywords onto your site to...

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How To Reduce Cart Abandonment

Let’s all face it; we’ve all done it before – leaving items in your cart while online shopping without ultimately completing the purchase. This is what we call “Cart Abandonment” in the digital world. Unfortunately, it’s an inevitable part that you will face if operating an e-commerce business. What may come as a surprise to many, though, is that studies show the average rate of documented online shopping cart abandonment...

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Black Friday & Cyber Monday Marketing Strategies For Your Online Business

With all that’s been happening in 2020, it’s going to greatly change how Black Friday and Cyber Monday will play out this year. Now that the economy is starting to bounce back and social distancing becoming the new norm, the likelihood of another record-breaking year for Black Friday and Cyber Monday online sales is very high. For any online merchant, this particular time of the year is, without a doubt, crucial to boost sales...

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3 Common Reasons Your Facebook Ads Aren’t Seeing Results

The Facebook Ads platform has become one of the most popular options for those who are new to digital marketing. This is understandable since it’s easy to justify the potential for many businesses to advertise on the world’s largest social media network with 2.41 billion monthly active users. Businesses often use Facebook Ads to help establish brand awareness, promote events, generate leads and much more. When done right, this can...