Brianne Rush

Extra budget—seems like an oxymoron, doesn’t it? But there are several reasons you may have ended up with just a little leftover loot in your marketing budget as the year comes to a close: Plans change, the...

We all get those emails—the flood of “Save now! 50% off!” and “BOGO sale!” If our inbox was a pool, we could swim in the amount of marketing messages we get. But more often than not, most marketing emails end...

As marketers, our target audience is made up of cyborgs — “screen-staring, button-clicking new version of Homo sapiens.” At least that’s what anthropologist Amber Case says technology is changing us into. With...

When we started working with a new partner in the financial software industry, the entire team was concerned with how we could possibly get our content in front of the C-suite crowd—the organization’s target...

As I interview new candidates for content marketing positions on my team, there is one question I feel necessary to ask: “How will you handle writing for B2B accounts?” What I am really asking is, “Are you OK...

Content marketing is hard. There, I said it. We can all breathe a sigh of relief now that we’ve admitted the truth. Unfortunately, though, that doesn’t relieve us of our duty to create fresh, engaging and...

Your team is hard at work creating narrative, useful content based on buyer personas and pain points, and you’ve got content distribution locked and loaded. Social media channels are covered and you’ve even secured...

When Kuno Creative hired me, I officially became the sole member of the agency’s Content Department. Over the past two years, that department has grown to include more than a handful of in-house creative members with...

Maybe you’ve been creating content for years and your biggest worry now is gearing up for and surviving content shock. Perhaps you are on the opposite side of the spectrum, having only dabbled in content marketing but...

By now you’ve heard it a million times: You must produce quality content. It isn’t easy, but it is fair and it is a necessity. In fact, Google has made it clear that it likes quality, in-depth content, providing...

For those keeping up with content marketing trends, storytelling has been a huge one as of late. And while you may have heard why you should be using storytelling in your content marketing, you may still be wondering...