Catherine Hess

There are many opportunities at trade shows that businesses should take advantage of if they want to get more exposure and open up new avenues of business. Consider the following opportunities to increase your ROI at...

The trade show industry is impacted by the constant forward march of technology, new design ideas, and new approaches to how trade show exhibitors will perform at a show. Exhibitors need to be aware of the trends that...

What if a company showed up to a trade show and nobody came by their booth? The reality is this could be your company if you don't engage in any trade show marketing.  Whether your budget is large or small, there are...

Trade shows are a wonderful way for startup companies to enhance their brand image and acquire new customers. However, as new businesses, they're often hesitant to enter the world of trade shows. There are so many...

2019 is in full swing, and trade show season has officially started. With CES behind us, we've noticed a number of trade show trends that are emerging. If you're searching for design ideas for your next trade show...

When businesses exhibit at trade shows, it's a huge investment – of time, resources and money. The expectation is that after a trade show, the business will be flush with new opportunities, connections and maybe even...

Whether you only exhibit at one trade show a year or 20, trade shows are an effective way to grow your business. The exposure to your desired demographic and the ability to showcase your goods or services is...

If you're new to exhibiting at trade shows, the No. 1 issue that you'll need to understand is how to budget adequately for a show. No matter your industry, the sticker shock can be real when businesses find out the...

Small businesses have unique challenges, one of which is often cash flow and budget. Growing your business costs money, and expenses often come in the form of hidden costs you don't see coming. One of the most...

According to the U.S. Government and Accountability Office, approximately 40% of America's workforce now qualifies as contingent workers.  This change in the way people prefer to work is evidenced by the change in...

The Baby Boomer generation, once the largest age group participating in the workforce, is coming of age.  I don't mean that in a John Hughes movie sort of way.  I do mean that they're approaching their desired...

We've long heard that there's a skills gap in many industries- healthcare, the STEM fields (science, technology, engineering and mathematics) have had particular difficulty in finding top talent.  Companies across the...

HR and Talent Acquisition leaders have long lamented that their voices are underrepresented in the board room.  Often, you hear leaders in these departments say they lack a seat at the table.  SAP's Workforce 2020...

According to a 2013 Addecco Staffing survey, 92% of executives believe there is a very real "skills gap" that prevents employers from finding and hiring top talent.  Many thought leaders in the recruiting and...

According to Pew Research, Millennials surpassed Generation X in the workforce as the largest group of employees. In 2015, they made up a third of the workforce. Many projections estimate this group of employees will...

For decades, researchers have studied what makes one person a more successful hire in an organization than another.  In 1975, researcher John Morse found that employees placed in jobs that were “congruent” with...

It seems you can do everything from your mobile device these days- find a good restaurant, chat with people a world away, go shopping, and even find a job.  According to Glassdoor, 90% of candidates search for jobs on...