Amstel embarks on ambitious China launch by adapting to local tastes
We catch up with Amstel‘s global brand director to hear how he sees China becoming the Dutch beer‘s third biggest market, despite having only just launched there. China is the world’s biggest beer market, but 150-year-old Amstel has waited until now to launch into the country, choosing a strategy of adapting to local tastes. The Heineken-owned beer brand hopes its long history and European roots place it into the premium market...
Future-proofing programmatic: hybrid in-housing, getting control of your data & leaning into change
In a year of turbulent change, the digital advertising industry is seeking strategies that future-proof against every eventuality. For programmatic, IPONWEB believes there are a few methods to ensure success. Speaking...
Test drive your tech: why a lack of A/B testing leaves money on the table for publishers
In media, the need to adopt new technology is an omnipresent pressure and one that leaves many publishers, brands and agencies alike, pressed for time. Digital technology platform PubMatic and online media brand 9GAG...
Future-proofing programmatic: hybrid in-housing, getting control of your data & leaning into change
In a year of turbulent change, the digital advertising industry is seeking strategies that future-proof against every eventuality. For programmatic, IPONWEB believes there are a few methods to ensure success. Speaking...
