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A Penny Saved is a Penny Earned

The biggest weapon in the small publisher’s arsenal is flexibility. A small publisher has the flexibility to adapt more quickly to changing business environments, and to find clever economical ways to get things done. In short, you can take risks. There is this discussion going on in the forums right now about how much money you need to start an ecommerce site. I’m of the opinion that you need very little, and I have the...

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Why I Love Interstitials

Interstitials are a rich-media form of advertisement, that, in my opinion, is as close to TV commercials as web advertising has gotten. Interstitials are not banners, they are not popups, they are full page ads that load between page views on your site. Most interstitials display for 10 seconds or so before forwarding the user onto the page they were trying to view, and almost all interstitials include a skip button if the user does...

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Building a Forum with Bribes

Getting a forum off the ground more than nearly anything else is one of the most time consuming things for a content site publisher to do. In some cases it takes years to get enough posts for the forum to truly become active. The issue is that if people have no threads to reply to then they are less likely to register, and if no one ever registers then there will be no threads to reply to. It is very much a catch-22 situation. You...

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Profit off a Single Word

Many people when thinking of how to monetize a site stop their search at banner ads. They might have a banner at the top, a skyscraper at the right, and another banner at the bottom, and go to sleep at night thinking that they’re doing all that they can to profit off their website. In reality there is much more to be done. Now the number of banners you can use on a website is limited both by good taste, and by the amount of screen...

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How to Choose a Product for eCommerce

Often the choice of what product to sell is made for you. For instance if you were following the advice I posted here you’d have to choose a product related to your existing site. Also sometimes you have a hookup with a wholesaler or manufacturer that’s just too good to ignore. However, assuming neither of those things are true, and you have all the options in the world available to you, just what should you try and sell...

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Selling Text Links

Thanks to the emergence of link popularity as a cornerstone of search engine algorithms a whole industry of the buying and selling of text links has developed. This has bearings on both website revenue and search engine optimization as Dan Thies recently discussed. Its actually a pretty controversial issue, on one hand text link advertising has existed longer than Google, but obviously Google (and link popularity algorithms in...

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Introducing Google AdSense

A few months ago, Google began distribution of the AdWords advertisements that are normally found at the right side of their search results (for more on AdWords, see http://adwords.google.com). This distribution was based on CPM rates, and was limited to sites that served more than 20 million impressions a month, along with ad networks like Burst!Media, TribalFusion, and Fastclick. Last week, Google launched a new service called...