blog.chartboost.com blog.chartboost.com

Will Indies Survive the Rush to Ad-Supported Games?

For years, advertising in games has been a special space for indies. While a few large companies built ad-based games — such as Talking Tom maker Outfit7 — many more successful ad-based hits, from Crossy Road to Two Dots, were built by indies. But in the past year, big companies have rewritten the playbook. Zynga bought Turkish developer Gram Games for $250 million. Goldman Sachs put $200 million into French publisher Voodoo. King...

blog.chartboost.com blog.chartboost.com

Will Mobile Indies Survive the Rush of Big Companies to Ad-Supported Games?

For years, advertising in games has been a special space for indies. While a few large companies built ad-based games — such as Talking Tom maker Outfit7 — many more successful ad-based hits, from Crossy Road to Two Dots, were built by indies. But in the past year, big companies have rewritten the playbook. Zynga bought Turkish developer Gram Games for $250 million. Goldman Sachs put $200 million into French publisher Voodoo. King...

blog.chartboost.com blog.chartboost.com

How Mobile Games Like Fortnite Survive On Selling Visuals

For games like Fortnite, looks are everything; the only in-app purchases in the game are cosmetic items. Yet Fortnite Mobile still earned $92 million within three months of release, crushing the common wisdom that cosmetics don’t work in mobile — but pay-to-win does. Is a change taking place in mobile gaming, or is Fortnite an anomaly? While there aren’t many mobile games comparable to Fortnite or Playerunknown’s Battlegrounds...

blog.chartboost.com blog.chartboost.com

How Mobile Games Like Fortnite Survive On Selling Visuals

For games like Fortnite, looks are everything; the only in-app purchases in the game are cosmetic items. Yet Fortnite Mobile still earned $92 million within three months of release, crushing the common wisdom that cosmetics don’t work in mobile — but pay-to-win does. Is a change taking place in mobile gaming, or is Fortnite an anomaly? While there aren’t many mobile games comparable to Fortnite or Playerunknown’s Battlegrounds...

blog.chartboost.com blog.chartboost.com

3 Hot New Trends in Mobile Gaming

For the past several years, the top mobile games were slow to change. But that is now changing; Eric Seufert, Rovio’s former VP of Acquisition, predicts that “2018 will see a fundamental shift” in mobile’s top charts. Mobile charts once dominated by mid-market casual games and midcore battle or strategy games are now see-sawing between super-casual games like Love Balls, in which players draw a path to connect two balls, and...

blog.chartboost.com blog.chartboost.com

How Mobile Market Users Are Changing Worldwide

Today’s global app market is a story of two tiers. Organic downloads are decreasing throughout mature mobile markets. In the US, less than half of users download more than one app per month. Developers also need to reach those users faster. Ross Sheil, Twitter’s former head of mobile, once concluded that a game typically reaches 90% of its addressable install market in 90 days versus 180 days three years ago. However, emerging...