Claudia Vasiliu

Product-led growth is undoubtedly, a term that most of us are by now familiar with. After all, the endless possibilities and benefits this model offers to businesses have sparked intense conversations just in the past...

B2B eCommerce has seen dramatic growth over the years. If you want to connect with the modern B2B buyer, the right eCommerce strategy is just the thing to put you ahead of the competition. But while eCommerce is fast...

Are you engaging your customers with free trials or discounted offers at the beginning of their subscription life? If so, then you should keep reading. Nowadays, more and more companies are opting for recurring revenue...