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Checking In On 2018 Social Media Predictions

Now that we’re about halfway through the year, we thought it would be a great time to check in on our 2018 social media predictions to see how we did. Was our crystal ball accurate or were the results hazy and we should ask again later? Let’s take a look at our top five predictions as shared in January: “Retargeting is crucial to the customer journey. Not only is it a cost-efficient way to reach users who’ve already expressed...

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Social Media Roundup: Super Bowls Past

You may have heard that there’s a football game this Sunday. Some might even say it’s a big game, or maybe The Big Game (if your brand isn’t legally in the clear to refer to the Super Bowl itself).  No matter what you call the game, it’s certainly a huge day for marketing, both in commercial spots during the game and on just about every social media channel. Before the Patriots and Eagles square off, let’s take a look back...

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Social Media Roundup: CEOs on Twitter Best in Class

Adoption of Twitter by CEOs may not have been the shortest timeline in social media. However, many CEOs from companies of all sizes are seeing the benefits of maintaining a personal presence on Twitter. As is the case with any slice of Twitter users, some get it right, and some could certainly use a better understanding of the channel. Today, let’s focus on the former and take a look at some of the best in class CEOs on Twitter (in...

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Social Media Roundup- Best in Class Father’s Day

This past Sunday was Father’s Day, and if you were on social media over the weekend, you probably saw a lot of #FathersDay content from celebrities and brands. Yes, there were the expected sales on power tools and business attire. However, several brands went beyond the low-hanging fruit and came up with messaging to truly connect with dads and the people who celebrated dads. Here are some of our favorites: NBA Watching sports with...