Douglas Karr

When you segment a search engine results page (SERP) for the search of a local business, it’s separated into three different types of entries… local advertisements, the map pack, and organic search results. If your...

One of the unique things about our digital transformation firm is that we’re vendor agnostic regarding the tools and implementations we are doing for clients. One area where this comes in handy is project management....

Merging pay-per-click (PPC) advertising and search engine optimization (SEO) can lead to pure performance marketing magic. However, Google tends to keep this tidbit of knowledge under wraps. That’s why even seasoned...

You’ve all heard my thoughts on buyer personas, and the virtual ink is barely dry on that blog post, and I’ve already found a new and much better way of creating buyer personas. Netnography has emerged as a much...

Despite Highbridge being a Google Workspace client, not all of our clients want us to utilize Google Meet for our meetings. As a result, like most of our industry, we’ve turned to Zoom to be our tool of choice for...

If you’re concerned that your email is not getting to your subscriber’s inbox, there’s a chance that the IP address you’re sending from has been blacklisted. You can enter the IP Address that you’re sending...

If you’re a business with a public relations (PR) team, a freelance public relations professional, or a public relations firm, finding a comprehensive Public Relations Management (PRM) platform is an absolute must....

As sailors navigated the globe centuries ago, they would frequently pull out their sextant to determine the location, direction, and speed of their ship with respect to the sun, the stars, or the moon. They’d...

Before 2020, B2B buyer behaviors had already begun shifting to favor digital and self-service channels. With more buyers firmly cemented in the world of digital selling, there’s no going back. 71% of buyers...

If you’ve visited Martech Zone lately, you may have noticed that we now offer the ability to view the site in either light or dark mode. Just search for the moon or sun icon next to the date in the top left...

This is a simple tool to convert a hexadecimal color to an RGB or RGBA value or vice versa. If you’re converting hex to RGB, Enter the hex value as #000 or #000000. If you’re converting RGB to hex, enter the RGB...

As Martech Zone has grown over the years, I’ve been investing much more time in both user experience (UX) as well as monetization. As the site was growing over the years, I wasn’t seeing the monetization growing,...

It never fails that every time I’m working to move data from one system to another using a text area field, I have my data formatted incorrectly. Some systems want all of the values in a comma-separated value (CSV)...

It’s an unfortunate truth but a vast majority of SaaS providers don’t have a comprehensive reporting solution and/or lack the capabilities to extract or migrate the marketing data. As marketers struggle to...

Every once in a while there’s a new feature in WordPress that just doesn’t appear to be well thought out. I believe one of these was when WordPress decided to go full-force with its Gutenberg editor and apply it to...

While there are many popular ecommerce platforms, few have the native features that have really gained popularity over the years with consumers. One example of this is the subscription box, where a company brings...

We’ve assisted in the process of naming quite a few businesses and products over the years for our clients and it’s not as easy as it seems. Out of the box, there are a few strategies you can use to come up with a...