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Adding to the Retail Capabilities of Microsoft Dynamics 365

If your organization uses or is considering using Microsoft Dynamics 365 for enterprise resource planning or customer relationship management, you know that there are many applications to pick and choose from in building your system. From customer service to sales to artificial intelligence, the platform grows as you require. While retailers enjoy D365 for its capabilities, however, it’s important to know that you can expand D635...

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Should B2B Use Customer Loyalty Programs? – Part I

If you open up your wallet right now, it’s possible that several little keychain-sized cards fall out and scatter on the floor. Each card you have represents a business that is actively trying to coax you into patronizing them one more time. If you open up your wallet right now, it’s possible that several little keychain-sized cards fall out and scatter on the floor. Maybe some punch cards too. These cards are the result of years...

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Five Reasons Product Configuration Is Good For your eBusiness

Help the consumer help themselves. Quality self-service is an admirable goal for both businesses and customers, but it’s not always easy. How do you guide the consumer while simultaneously giving them the independence they desire? When you’ve got two competing objectives, delivering the best customer experience gets tricky. The answer is product configuration. A configurator is software that allows your customer to list the exact...

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What Your Data Isn’t Telling You: The Limits of Big Data

We’ve all heard of big data—the vast analytics capabilities made famous by Silicon Valley’s power players including Facebook, Google, Twitter, and Amazon. It conjures up images of never-ending server farms– massive warehouses filled to the brim with terabytes of data–as well as the controversy stirred by the NSA’s surveillance data mining. But while “big data” is all the rage in tech, what does it mean for your...

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Product Configuration Essentials

Product configuration allows for customer self-service, reduced workloads for your team, and even greater assurance for your shop that the order is correct. For companies selling complex products and for their customers, there’s an abundance of benefits to product configuration. The ability for the customer to self-serve is more important than an overwhelming amount of functions and features. The goal is for your customer to be able...

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Essential International eCommerce Tips: Culture, Content, and Commerce

Customer experience goes beyond the data that you share with your website guests. The quality of their web experience also extends to the content you deliver and how you deliver it. In order to grow your business with international eCommerce, language and local culture should be taken into consideration for your customers. Language A multilingual Content Management System empowers you to have multiple sites with a variety of...

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Case story: Transitioning from B2B to B2B2C

How do you go from delivering strictly technical info to your distributors (B2B) to increasing overall sales by helping your end customers (2C)? One of the trends that B2B companies are seeing more frequently is the need to meet their customers directly in their search for products and solutions. It's called B2B2C and its here to stay. Going from a typical B2B website solution to B2B2C How do you go from a website that has focused...