The Digital Marketing First Mover Advantage - #MeccaPokémon

Sometimes as a digital marketer, an opportunity comes about that is simply too good to miss. That’s how we felt last month as the Pokémon Go craze took over the country. For perhaps the first time, augmented reality (AR) had mass appeal as Bulbasaurs, Squirtles and Pikachus suddenly made their way into the nation’s vocabulary. The game itself was simple, you just needed to pick up items and scan your surroundings for a chance to...

The Nine Key Challenges Of Influencer Marketing In The Luxury Sector

When Louis Vuitton, est. 1854, advertised on his shop on Boulevard Haussmann that the Empress Eugenie was a customer, he was already using social endorsement as a marketing strategy. Coco Chanel built her initial success in the 1930s by developing close ties with the Paris fashion community. Most creators still today have built their initial success by building strong relationships with a small community of influential clients. Louis...

The Nine Obstacles to Influencer Marketing Practices Growth in the Luxury Sector

Traackr, a leading global influencer marketing platform and analytics company, launches today the first white paper aimed at helping luxury brands address the nine critical considerations that challenge the sector’s traditional marketing models and impede the vast commercial opportunity influencer marketing offers to CMOs. The white paper, downloadable here, evaluates prior and current marketing trends, how effective and relevant...

Seven Tips for Bank CMOs to Beat Banner Blindness

Bank customers are less and less likely to visit bank branches for simple transactions - they now prefer to conduct daily banking activities online. This means digital marketing is now more important than ever but the use of traditional advertisements in digital channels to sell products might not be giving banks the desired results, due to ‘banner blindness’.Banner blindness is the phenomenon of users consciously or subconsciously...

How Design Influences Consumer Change

Design has the power to define and shape consumer perceptions. Trust between designers and clients strikes at the heart of all powerful creative, while a measured collaboration between product, packaging and marketing helps ensure a holistic approach to design. Design tends to be an under-employed asset, but if used correctly it can unlock the true potential of a marketing campaign. In today’s connected landscape it’s an integral...

Why Brands need to be more Human in the Digital Age

By Daniel Heck, Senior Director of Marketing, EMEA, SugarCRM The acceleration in digital innovation over the past decade has undoubtedly revolutionised customer experience. When you look at Nationwide investing in behavioural biometrics which learn and adapt to the user’s behaviour and Caixabank providing customer services via WhatsApp, it’s clear businesses are beginning to understand they need to keep pace with the instantaneous...

International Payment Preferences: Informed Decisions Reap Rich Rewards

As the population closes in on the 7 billion mark, your potential international customer base is growing at an astonishing rate; a paper released by the OECD forecasts growth from 1.8 billion middle-class consumers to 3.2 billion by 2020 and a whopping 4.9 billion by 2030. Today’s marketers recognize that the rewards of adopting an integrated international marketing strategy can be significant, but which precise steps they need to...