When do you develop FAQs or self-help content for your product?
For most startups I've worked with, the answer is "just before launch." By that time, you've nailed down what the product is, what it does, and who it's for. So it seems like the perfect time to throw together a few likely FAQs, perhaps around questions that have arisen out of user testing.
Or is it?
I've found that the best way to create help information is...