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Lessons from the "Introducing Carrot" Product Video Parody

Did you see the recent Introducing Carrot product video parody? If you haven’t, be sure to check it out. As witty as it is, the video highlights a very common problem faced by those of us with new products to promote. How can you make your product video stand out? How can you avoid sounding generic? You don’t want to make a video that’s little more than a litany of features. At the same time, you don’t want...

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Content Research: The Power of User Interviews

If you're in UX, or you have been, you may already be familiar with the idea of doing user interviews to find out about the user experience. But using interviews to research content? How does that work? Last time I mentioned that we'd received some unexpected survey responses through both our open-ended question and spontaneous responses to our CTA email. A lot of those responses touched on an idea that I was barely conscious of: users...

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How to Write (Better) Release Notes in 7 Steps

For some businesses, release notes are the only way product enhancements are communicated to customers. For others, they’re a sideline, developed entirely separately from user communications. But if you want to do more with less — if you want to improve customer retention communications without having to do a stack more work — your release notes could be an unexpected, but valuable answer. Especially if they’re well...

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How to Write (Better) Release Notes in 7 Steps

For some businesses, release notes are the only way product enhancements are communicated to customers. For others, they’re a sideline, developed entirely separately from user communications. But if you want to do more with less — if you want to improve customer retention communications without having to do a stack more work — your release notes could be an unexpected, but valuable answer. Especially if they’re...

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Bring Your Help Docs into Your UX Design

When do you develop FAQs or self-help content for your product? For most startups I've worked with, the answer is "just before launch." By that time, you've nailed down what the product is, what it does, and who it's for. So it seems like the perfect time to throw together a few likely FAQs, perhaps around questions that have arisen out of user testing. Or is it? I've found that the best way to create help information is...