Ginny Marvin

Mobile shopping is gaining share this holiday season

More digital retail conversions are happening on mobile in 2020. Please visit...

Google Web Stories ads now available via Display Network

In an open beta, publishers can sell ads into their Google Web Stories...

Google, YouTube add user controls to limit alcohol, gambling ads

The new feature will launch on YouTube in the U.S. first. Please visit Search...

How to compete with Google in the SERPs, make the jump to agency or in-house, and support ‘the doers’ in your organization

Areej AbuAli discussed a wide range of topics affecting the SEO industry at...

Google rolls out App campaign type to re-engage existing users

Starting next year, App campaigns for engagement may also include a custom...

Social Shorts: Twitter adds frequency caps, Reddit’s audience grows, Facebook buys Kustomer

The social media marketing week in review: A round up of news and announcements...

Google Discovery ads can now use your 4:5 social image assets

Discovery campaigns can also be paired with lead form extensions. Please visit Search Engine Land for the full article.

Adthena launches granular local search insights solution

Local View offers brands and advertisers local search trend and market share data to inform bidding, targeting, ad copy and more. Please visit Search Engine Land for the full article.

Social Shorts: Snapchat’s TikTok rival is here, Facebook teams with BBB for ad reviews

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Search Engine Land for the full article.

Take a peek into PPC routines during Cyber Five week

After all the preparation, here’s what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions. Please visit Search Engine Land for the full article.

Social Shorts: YouTube expands ad inventory, Twitter launches Fleets, more

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Search Engine Land for the full article.

Google’s Auto Applied Recommendations catch advertisers, agencies off guard

The auto-applied changes do not show in Google Ads change history logs. Please visit Search Engine Land for the full article.

Google Ads wants advertisers to give broad match another shot

Broad match keyword suggestions will start surfacing in Recommendations Please visit Search Engine Land for the full article.

Social Shorts: Instagram pegs Reels and Shop, Pinterest’s engagement metric, TikTok’s size and more

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Search Engine Land for the full article.

Social Shorts: Snapchat advertiser certifications, YouTube masthead ads go full CPM, more

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Search Engine Land for the full article.

More Facebook Ads bugs unnerve advertisers ahead of Black Friday, Cyber Monday

Will Snapchat and Pinterest benefit from advertiser frustrations? Please visit Search Engine Land for the full article.

‘Significant’ drop in Google-reported search terms seen across devices and ad formats [Report]

Tinuiti’s granular look at search term data offers a snapshot of how big Google’s search terms update is for advertisers. Please visit Search Engine Land for the full article.

Microsoft Advertising promotion extensions available in time for the holidays

Promote deals and offers for Black Friday, Cyber Monday, Christmas and other occasions in your text ads. Please visit Search Engine Land for the full article.

New GPT-3 solutions can help speed up PPC ad and landing page copy creation

AI-generated copy isn’t perfect, but these tools can churn out ideas and inspiration in a matter of seconds. Please visit Search Engine Land for the full article.

Social Shorts: TikTok teams with Shopify, Commerce ads dominate Facebook, LinkedIn users top 722 million

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Search Engine Land for the full article.

Google Ads Report Editor gets a new look

The Custom report builder will feel a bit more like Data Studio. Please visit Search Engine Land for the full article.

Social Shorts: Snapchat’s rising ARPU, Facebook’s moves on Nextdoor, Instagram’s age controls

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Search Engine Land for the full article.

Google Ads turns 20: The most important trends and changes of the past 5 years

Looking back, we can see where the biggest trends in search (and beyond) are heading. Please visit Search Engine Land for the full article.

Women In Tech SEO founder Areej AbuAli wins Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing

Recognized for her leadership in creating a support network for women and advocating for women’s voices in the search industry. Please visit Search Engine Land for the full article.

With an eye toward deal-seekers, Google releases promotions, pricing updates for both advertisers and users this holiday season

Pricing and promotions in Google Shopping could be more important than ever this year. Please visit Search Engine Land for the full article.