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    Authors ::

    Guest Author

    4,327 posts •


    b2bmarketinginsider.com b2bmarketinginsider.com 2022-05-16 16:00

    5 Ways to Adhere to Web Accessibility Guidelines

    Maintaining a strong SEO marketing strategy requires you to be flexible and open to adapting to new best practices that help you provide...

    Guest Author
    G Guest Author
    7 min read
    b2bmarketinginsider.com b2bmarketinginsider.com 2022-05-03 19:30

    Anatomy of a Virtual Event: Key Factors to Consider

    A few years ago, your organization made the quick pivot to virtual events. In...

    Guest Author
    G Guest Author
    5 min read
    wordstreamblog 2022-04-27 22:07

    24 Website Header Examples, Trends & Tips for Conversion

    Websites vary in style, format, and quality. But one thing they all have in...

    Guest Author
    G Guest Author
    11 min read
    b2bmarketinginsider.com b2bmarketinginsider.com 2022-04-20 21:00

    How To Get A Positive Return On Your Marketing Investment

    Calculating return on your marketing investment (ROMI) is something of an art...

    Guest Author
    G Guest Author
    6 min read
    webbiquity 2022-04-19 17:34

    Five Social Proof Best Practices for 2022

    Guest post by Brent Zahradnik. In B2B marketing, trust and credibility play an even more important role than in B2C. Your sales prospects...

    Guest Author
    G Guest Author
    4 min read
    b2bmarketinginsider.com b2bmarketinginsider.com 2022-04-18 16:00

    Engaging Online Audiences at Events: 3 Strategies

    So, you’ve decided to host a virtual or hybrid event. You’ve spent weeks pouring over the details, from lining up entertainment, to...

    Guest Author
    G Guest Author
    5 min read
    The Dark Web – Can It be Used for Good?
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    webbiquity 2022-04-14 18:11

    The Dark Web – Can It be Used for Good?

    Guest post by Serhat Pala. There’s a lot of mystery and misconceptions surrounding the Dark Web. Some people believe that it can only be used for illegal activities, while others contend that it has the potential to...

    Guest Author
    G Guest Author
    3 min read
    Five Advanced Strategies for Improving Your B2B Website SEO
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    webbiquity 2022-04-13 17:46

    Five Advanced Strategies for Improving Your B2B Website SEO

    Guest post by Dylan Berger. Regardless of your sector, search engine optimization (SEO) efforts are incredibly valuable, as organic search traffic typically converts at much higher levels than visits from other sources....

    Guest Author
    G Guest Author
    4 min read
    How to Manage a Social Media Crisis
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    webbiquity 2022-04-12 17:44

    How to Manage a Social Media Crisis

    Guest post by Chris Norton. A social media crisis is like a wildfire: one mistake can quickly get out of control. When your business commits a critical error on social media, you risk losing not just followers, but also...

    Guest Author
    G Guest Author
    7 min read
    Top Eight B2B Marketing Strategies You Probably Shouldn’t Ignore
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    webbiquity 2022-03-31 18:11

    Top Eight B2B Marketing Strategies You Probably Shouldn’t Ignore

    Guest post by Sumeet Anand. B2B marketers are expected to wear many hats. They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. They need to know what content is...

    Guest Author
    G Guest Author
    8 min read
    Quora Marketing Guide 101: How to Promote Your Brand on Quora the Right Way
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    webbiquity 2022-03-29 17:22

    Quora Marketing Guide 101: How to Promote Your Brand on Quora the Right Way

    Guest post by Nikola Roza. The digital marketing landscape has changed tremendously in the last few years. Both inbound and outbound marketing strategies have evolved significantly. Image credit: Camylla Battani on...

    Guest Author
    G Guest Author
    10 min read
    11 Ecommerce Website & Marketing Trends Taking Hold in 2022
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    wordstreamblog 2022-03-25 21:17

    11 Ecommerce Website & Marketing Trends Taking Hold in 2022

    Not only have 25% of brick-and-mortar stores launched ecommerce sites since the pandemic started, but it’s predicted that 95% of all purchases will be via ecommerce by 2040. The bottom line? Ecommerce is here to...

    Guest Author
    G Guest Author
    7 min read
    Six B2B Website Design Best Practices that are Important to Know
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    webbiquity 2022-03-24 19:16

    Six B2B Website Design Best Practices that are Important to Know

    Guest post by Ian Loew. Building a website for a B2B business is much different from designing a B2C site. One of the most critical differences is that B2B websites are designed for longer sales cycles. Image credit:...

    Guest Author
    G Guest Author
    7 min read
    The Power of Repurposing Content: How to Do It Right (+Examples)
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    webbiquity 2022-03-22 17:33

    The Power of Repurposing Content: How to Do It Right (+Examples)

    Guest post by Natasha Lane. Repurposing content is a great way to leverage a resource that you’ve already invested in to reach new audiences and improve your organic visibility in search. When you consider the amount...

    Guest Author
    G Guest Author
    5 min read
    10 Website & Graphic Design Trends to Stand Out in 2022
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    wordstreamblog 2022-03-16 20:14

    10 Website & Graphic Design Trends to Stand Out in 2022

    Did you know that 75% of people admit to judging a business’s credibility based on its website design? Or that 94% of a website visitor’s first impressions are design-related? Needless to say, an attractive and...

    Guest Author
    G Guest Author
    6 min read
    What Does an Excellent B2B CRO Strategy Look Like?
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    webbiquity 2022-03-15 18:07

    What Does an Excellent B2B CRO Strategy Look Like?

    Guest post by Eleanor Hecks. Conversion rate optimization (CRO) is just important for B2B companies as B2C businesses. Image credit: Amjith S on Unsplash B2B marketers spend a great deal of time, effort, and money on...

    Guest Author
    G Guest Author
    5 min read
    Remote Work & Recruitment: An ATS Story
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    blog.hackerearth.com blog.hackerearth.com 2022-03-14 11:18

    Remote Work & Recruitment: An ATS Story

    The ongoing COVID-19 pandemic has changed the rules of the game in the workplace forever. There were countless shifts in different spheres of the labor force, and the transformation isn’t over yet. Furthermore, the...

    Guest Author
    G Guest Author
    5 min read
    62 Facebook Post Ideas to Engage Your Followers (+Examples!)
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    wordstreamblog 2022-03-10 21:37

    62 Facebook Post Ideas to Engage Your Followers (+Examples!)

    Many brands and content creators alike use Facebook as a key social media marketing platform. Distributing content and engaging with an audience on networks seems to be an easy task at first glance, but as your brand...

    Guest Author
    G Guest Author
    11 min read
    Five Impactful Ways to Improve Brand Image Without Spending a Lot
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    webbiquity 2022-03-10 20:17

    Five Impactful Ways to Improve Brand Image Without Spending a Lot

    Guest post by Dylan Berger. Branding is one of the most important aspects of business success. Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects...

    Guest Author
    G Guest Author
    4 min read
    Five Uncommon Digital Marketing Tactics for Your Small Business
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    webbiquity 2022-03-08 18:54

    Five Uncommon Digital Marketing Tactics for Your Small Business

    Guest post by Mitt Ray. There are lots of helpful articles sharing digital marketing tips online. They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right...

    Guest Author
    G Guest Author
    7 min read
    Business Consultancy 101: How to Find the Right Fit for Your Business
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    webbiquity 2022-02-28 18:15

    Business Consultancy 101: How to Find the Right Fit for Your Business

    Guest post by Chloë Donian. The right business consultancy can help you take your company to new levels of performance. Working together, you will define your business goals, identify and solve problems, and map a plan...

    Guest Author
    G Guest Author
    3 min read
    12 Super Cool AI Content Generators You Have to Try
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    wordstreamblog 2022-02-25 21:14

    12 Super Cool AI Content Generators You Have to Try

    It may feel like science fiction, but we now live in a world where it’s getting harder to tell the difference between human-generated and computer-generated content. This opens up a can of worms in the world of fake...

    Guest Author
    G Guest Author
    10 min read
    11 Epic Product Marketing Examples & What We Can Learn from Them
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    wordstreamblog 2022-02-22 23:00

    11 Epic Product Marketing Examples & What We Can Learn from Them

    Product marketing is the process of bringing a product to market. Easy enough right? Well, no. People are picky, competition is fierce, and markets are saturated. Even the best of brands have to work at this. Exhibit A:...

    Guest Author
    G Guest Author
    10 min read
    10 Ways to Uncover Invaluable Customer Insights (& How to Apply Them)
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    wordstreamblog 2022-02-17 23:15

    10 Ways to Uncover Invaluable Customer Insights (& How to Apply Them)

    “You can’t connect the dots looking forward; you can only connect them looking backward.” This quote from Steve Jobs is applicable to many scenarios in business—one of which being customer insights.  Using...

    Guest Author
    G Guest Author
    8 min read
    How To Create A Thought Leadership Strategy That Drives Innovation
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    b2bmarketinginsider.com b2bmarketinginsider.com 2022-02-17 23:00

    How To Create A Thought Leadership Strategy That Drives Innovation

    Thought leadership is a common approach for companies and leaders who want to establish credibility in their industry and stand apart from the crowd. According to a study by Edelman and LinkedIn, 88% of executives say...

    Guest Author
    G Guest Author
    8 min read
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