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MarTech Playing More Strategic Role in Firm Growth

Accounting and advisory firm marketers need technology to do and tell them more than ever before. While new marketing technology (martech) tools are rolled out every week, it seems, tech-savvy marketers are looking beyond individual tactics to ensure martech solutions integrate with other firm technology to play a bigger role in CPA firm growth. Automation for the People When it comes to martech, FlashPoint Digital’s Chief SEO...

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Partner POV on Accounting Marketing: Abe Schlisselfeld CPA, EA

Abe Schlisselfeld is a tax partner and leader of the Real Estate Group at Marks Paneth, one of the 50 largest accounting firms in the U.S. He is a recognized thought leader on Qualified Opportunity Zones, often blogging on hot topics in real estate. Below, Abe offers his partner POV on the importance of marketing in accounting firm growth. Have you always embraced marketing and business development? There’s a joke about an...