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Do I need a business coach?

It’s an overused and over abused term “business coaching.” Time and again accountants put their hope in a business coach who promises them the world. Often that results in a bunch of gimmicky content and outdated sales tactics. While this might work in the short term- there isn’t a long game in mind- not to mention it doesn’t get the right clients through the door. Don’t get me wrong, there are some fantastic business...

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How to help your marketing manager succeed

Once you’ve hired a marketing manager, naturally you’ll want them to thrive and succeed in your firm. Understanding your marketing manager is cut from a different cloth is the first step toward success. Your marketing manager might work differently to the rest of your team. They won’t be  accustomed to sitting behind a desk dealing with numbers all day. They feel the freedom to create in ways that oftentimes accountants don’t...