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4 C’s of CX Culture: How Well is Your Company Doing?

Listen to this article What is a Customer-First Culture, and Why is It Important? There are plenty of noble reasons for wanting to create great customer experiences. Each interaction a customer has with your brand is an opportunity to make their day even the slightest bit brighter, which is as meaningful today as ever. It’s a fact that delivering a great customer experience makes brands’ bottom lines brighter, too. Great customer...

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Why a CX Mission Matters — And How to Create One

Listen to this article How Do Great Brands Deliver a Consistent Customer Experience? Some brands deliver consistently delightful experiences for customers like magic. Other brands seem to base the experience on which employee answers the call. How can some brands get it so right, so consistently? And others get it so wrong because there is no consistency? The answer is a Customer Experience Mission. A Customer Experience Mission is a...