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What is Product-Market Fit? How to Leverage Customer Development to Move Your Business Forward

So, you’ve got a startup idea. The first major challenge you’ll need to overcome is achieving product-market fit. So why do so many entrepreneurs leave this up to chance? Creating a product that solves a real problem starts even before you launch your business. This is the process of customer development; and too few entrepreneurs do the hard work to find out if their idea might work before they go out and build it. This article...