Jenn Steele

To run a successful email program, you must be aware of a few topics that can affect your delivery and ultimately your impact on email recipients. You might send email for a variety of reasons, including enhancing an existing relationship with a customer, marketing new products and offers, educating a group of people sharing a common interest, or notifying customers of an event. In this whitepaper, you will learn about: The value...

Navigating the minefield of spam filters and deliverability concerns can seem pretty difficult when you’re just trying to put together an email to send out to your list.  To try to make it easier, we’ve put together a few tips that we hope will help you elevate your email quality. When you’re composing email to send out, ask yourself these questions: Would you want to receive the email? Think about it like a recipient, and...

One of our recent posts talked about what bounces are and mentioned that a good hard bounce rate is usually less than 5%. In this post, you’ll learn five strategies that will help you achieve a low bounce rate. Don’t buy or rent mailing lists. The folks who are trying to sell or rent the list to you might give you a ton of promises that the list is clean and has no bouncing email addresses, but you cannot absolutely know that the...

As you may have read in Jeff Barr’s blog post on the main AWS Blog, Amazon Simple Email Service (Amazon SES) launched domain verification today. We wanted to dig deeper into the whys and whats of both email and domain verification in our service. Why does Amazon SES require verification? You’ve probably received phishing email from a spoofed email address at some point, right? We wanted to prevent people from sending that kind of...