Jennifer Farley

In 2009, London 2012 ran a competition inviting young designers the opportunity to create a special version of the London 2012 logo. Designers aged between 16 and 21 were eligible to enter an “infill” for the...

Just when you thought you’d had enough football (or maybe not enough, in some cases) FIFA, the international football organization revealed the logo design for the next world cup which will take place in Brazil in...

The Rio 2016 Olympic Games logo was unveiled on Copacabana Beach in Rio De Janeiro. The identity is made up of multi-colored figures holding hands over the Olympic rings, and the words Rio 2016 in a script typeface....

Type-and-symbol logos generally take the form of the company name in type, and a symbol representing the ideals of that company beside, underneath or above the name. When using both type and symbols, designers must...

This week I have another Illustration tutorial for you. The letterpress style has been popular in logo design in recent year, both for print-based and web-based work. It’s pretty easy to create the letterpress...

One of the most important processes when designing for the web is testing. We’re all aware that one of the challenges of web design is ensuring the site looks good in multiple browsers. As the mobile web becomes more...

I came across this interesting project called “You Took My Name” by art and design collective Dorothy. The project is a series of paintings that strip famous logos back to their basic graphic forms. It’s amazing...

Earlier this month, the South American country of Peru launched its new identity. Created by British design firm FutureBrand, the logo is beautiful in its simplicity. There are no symbols, just a typographic-only...

The logo designer’s job is, amongst other things, to create attractive eye-catching logos. This is achieved using a variety of design elements and concepts. Some designers have a wonderful skill for using negative...

Display fonts are most suitable for use as headlines, subheadings or possibly pull quotes, but not so great for body text. Display fonts are often considered to be “fun” fonts and can certainly add personality and...

Designers use letterforms to convey the attitude, history and culture of a company. Choosing a suitable for a logo is not an easy task. As well as the overall legibility of the letters, their shape in combination must...

Amongst typographers and type-lovers it is often considered to be a type faux pas to use the wrong type of quotes. Did you know there is a wrong type of quote, a quote from the wrong side of the tracks? Well there are...

Before a designer goes on to create a logo there are two basic questions that need to be answered: Who is the client? Who is the audience? The logo will grow from the answers to these questions. The graphic designer...

Earlier this week, we looked at some examples of forms on Contact pages. In related news, Adobe this week announced the release of FormsCentral. It’s an online service for designing, distributing, collecting and...

This is a simple but elegant technique for finishing your images for display online or even in a PDF and should be useful for web designers and photographers. It lets you create the effect of a matte and frame around...