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WATCH: How any business can use live shopping to boost sales and engage customers

Live shopping is a growing retail opportunity in the US, estimated to become a $6 billion market this year and reach $25 billion by 2023, according to Coresight Research. When leveraged well, it can give companies and social media influencers new ways to engage with their audiences and generate more revenue. Small businesses and resellers are using livestream shows to personally connect with their customers in real-time. Several apps...

Livestreaming is taking the place of Main Street shopping and businesses are making thousands of dollars per stream. Here are the best apps to check out and 5 tips to get started.
businessinsider.com businessinsider.com

Livestreaming is taking the place of Main Street shopping and businesses are making thousands of dollars per stream. Here are the best apps to check out and 5 tips to get started.

Vivian Nguyen is paying for college with squishy, plushy Kawaii-themed toys. Turns out, these cute Japanese characters are a lucrative side hustle. The San Francisco nursing student and influencer said she started on...