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Essential Questions for Online Advertisers

This week I received an email from an online marketer who was eager to make her online business profitable. So she took a leap of faith and spent $1500 on advertising. Not only was it more than she could afford, she was stumped when she received zero dollars in sales. Net loss: $1500. When she told me her heartbreaking tale all I could say was that I’d wished she’d written to me before she laid out that much money! You see,...

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Crash! The Web Hosting Company from Hell

Beware: Even in cyberspace, what goes up, occasionally comes down. What’s that? Gravity in cyberspace? That’s right. Many entrepreneurs in cyberspace are quickly re-learning Newton’s law of gravity. But this time around it’s not an apple falling, it’s their web site. As a long-time veteran of cyberspace I had nearly forgotten the consequences of a fallen web site. Recently, I had the occasion to experience...