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The Great Shutdown

The Great Shutdown These are scary times, we are in uncharted seas. But for the first time we are in front of it, we are doing some navigation. Yes, we are fighting a whole lot about which way to go and who puts their hand on the wheel, and I’m watching it, afraid and confused, but we are watching it in real time. This much information is a new thing for us as humans, take away the last 200 years and through the rest of our history...

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Training Your Machine Learning Model with Your “Day In The Life”

I remember years ago when I was talking with Mike Volpe and he said with a bit of frustration “Marketers are lazy.” This is a problem since training a machine learning model for any kind of marketing is a lot of labor. Of course, you have to keep in mind that Mike, at that time CMO of Hubspot, was sitting in the eye of a perfect storm: he was the lead marketing executive running a team of marketers marketing a marketing tool to...

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Trust Insights in Brooklyn May 11th

madconNYC is running May 12-13 in Brooklyn and we’re going to be doing a pre-conference bootcamp limited to 20 attendees. Christopher and John will run a hands-on session covering: Introduction to Predictive Analytics: learn what predictive analytics is, why it’s vitally important to your digital marketing strategy, and how it’s used in real-life case studies with data you already know Data Science 101 for Marketers: explore the...