RIP Motor Shows, Long Live The Auto Industry
Why the decline and fall of the motor show can help transform the ailing auto industry The global motor show is a cathedral to a religion in decline. A rolling global calendar of shows, each assembled to preach the cult of the motorcar, it allows auto companies to bring new offerings to the gods of transport. Yet the motor show, once a representation of a Byzantine power, which heralded and supported the progression of the greatest...